Customer service skills are essential. If you can’t put yourself in the shoes of those you serve, work with, or otherwise come in contact with, you should ask yourself what your priorities really are. For example, when someone calls you to ask for information about a project that your whole group is working on, you shouldn’t just give an answer based on what typically happens. Situations can change, and you’re helping no one if you response is inaccurate. Take the time to find out exactly where that project is at, or give them a way to find out for themselves. If you try to blow your customers off, they may come back, but if they do, you definitely won’t want to deal with them then. Smile! Be nice! Remember that it’s only because of the customers that you even have a job to begin with.
You don’t have to work in sales to have customers.