Tom Dalton gave a good presentation yesterday about Search Engine Optimization. It was quite interesting, and he’s made the powerpoint slides available on his website. I liked that his presentation wasn’t to technically oriented. He stressed the fact that we shouldn’t try to read too much into numbers or things that we have heard. If you want to know how to do SEO, learn the basic principles and try them out for yourself. There’s no magic formula (unless you work for Google and write the ranking algorithm yourself).